With the spread of the pandemic across the planet since early 2020, people have been accustomed over the months to new ways of living. But stay-home orders globally have curved their ways doubly towards digital payments over various e-commerce platforms, beating the shopping from the market retailers.
In a short phase, digital marketing services have accomplished high results, offering enormous profits to the organizations, and e-commerce platforms.
The Progressive Digital Marketing
Small and medium businesses and retail owners were forced to adopt the digital marketing services swiftly, thus making their businesses upward to survive and thrive during and after the lowering of the pandemic. Small businesses invested different insights, appropriate solutions, and services to assist themselves to understand their digital preparations, digitalize their operations stably, and secure their digital transactions.
In comparison to powerhouses such as Amazon, Flipkart, Walmart, smaller brands bravely overcome the digital challenges and paved their ways towards success. Besides increased traffic towards their business websites, the focus has been mostly on organic marketing efforts like social media ads, Pay Per Click [PPC] campaigns, paid media, and social media promotions.
Digital Marketing leaps drastically at Industry and Organizational Levels
More consumers have shifted greatly towards digital channels, and industries and organizations have accepted them gracefully, offering a positive response to their quick requirements. Surveys have seen a speedy movement towards customer interactions via digital mediums. The adoption rate has enhanced tremendously like never before, with 82 percent of consumers happily purchasing products digitally.
The new era of digital marketing services with the trending AI/ML has surely elevated to a greater extent in the pandemic phase and is only expanding its standards of expectations in the digital scenario. What are your thoughts on this? Let us know in the comments!
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