You have obtained remarkable products or services for your company and you are all set to convey the world regarding them. Well, your company just needs to produce few qualified leads. Thus you need a procedure to qualify and nurture those leads through the sales process.
Let’s check out quickly the five-steps of qualifying sales lead system and even measure your results!
Step 1# Lead Generation- Defining your customer as data: Email marketing company provides four methods of generating leads- email, direct mail, website marketing, advertising. You can craft a lead magnet (white paper, eBook or special report of 12-15 pages) which features useful information about the latest trends in your industry that your target audience would like to know. You should also create good customer profiles involving demographic as well as psychographic details of your customers. You can outreach campaigns using direct mailing and messaging, emailing your multiple contacts, advertising on many media outlets, and using website strategies to develop web traffic. Further, you can track perfect results from these campaigns and develop with winning success.
Step 2# Lead Capture- Produce potential customers: Your ads, emails, and every other thing should be arranged for capturing essential contact information from the leads.
You need to collect proper contact information about the prospect including title, company name, individual’s name, address, and phone. You should offer multiple response channels like reply mail, email, fax, web landing pages. Nowadays landing pages as well as personalized landing pages [pURLs] are the trendy response channels which are used by many prospects when offered to them. While using a landing page, the report/offer can be executed simply along with automated downloads.
Step 3# Lead Qualification- Qualify your leads: Link building packages will assist you to create sales lead criteria to decide which kind of leads are organized now, which are ready for long-term, or short term. With the use of sales leads criteria, you can craft a small survey to acquire information that will assist in arranging the sales incoming leads. You can email or use the mobile to collect information. You can even ask the prospects to complete surveys through emails. You can also produce follow-up contact strategy for every lead level of the sales lead. The sales-ready leads will be provided first priority.
Step 4# Nurturing Lead- Hone your sales pitch: Lead nurturing includes developing relationships, offering your prospects to engage well, to learn in-depth and also become accustomed to your company. But sales should be properly supported and handled by efficient lead nurturing program. You can create a sequence of emails that are to be delivered on time to strengthen the relationship. You can be helped by email marketing company to plan nicely, write and further design almost 6 to 10 emails. You are suggested to place your emails on the autopilot which delivers your emails to every prospect. You can form separate email tracks for distinct kinds of leads for the sales-ready leaders against tire kickers.
You can even use interesting offers to engage and also train your prospect. You can also pursue them to download extra whitepapers and reports, and quickly respond to the surveys. The more your prospects are engaged, the bigger possibility is for sale. You can safeguard your lead investment by keeping a check on how much you pay to present your sales leads.
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Step 5# Lead Measurement- Making an approach: The lead nurturing process can be ended with lead measurement. You can track and explore every step of the sales procedure. As leads approach from different sources, you can track the raw leads. You can recognize your better sources of lead generation with the help of lead volume. With the use of several lead quality benchmarks, you can spot out which kind of source is creating the most qualified leads. When your prospects enter your landing page, you can track their numbers and even propose possible approaches to boost your conversions. You can track higher interest leads in your services or products, and view which are the offers producing excellent responses. You can also track the number of customer conversions.
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Hence, use the above five-steps for producing qualified sales leads efficiently! You can share your views and comments with us on sales lead and its success for your websites!
Sanghamitra Roychoudhary
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