Every website owner intends to increase their websites’ performances to a greater extent, but not often it is clear which of the site performance factors matter the most in better site execution. Many professionals in the web designing and web development industry focus on site statistics in the form of metrics – the KPIs that are of utmost concern. You might be frequently confused with many available website reporting and analytics tools. The best would be to focus on select KPIs or metrics that are the vitals of your website. Therefore, to measure the appropriate vitals, you can quickly determine whether your site is on the track or not to meet your business goals.
To continue, Metrics are the vitals of your website. It is the beat, temperature, and electrifying pressure that will help define whether your website is “healthy” or needs immediate attention.
Keeping a check on metrics can be for those who have created your new website and want to get success and for those whose websites are already established. Listed here are the best key metrics that will let you know how to measure your website’s excellent performance!
Best Key Metrics to measure your Website’s Performance
- Number of Visitors
The first metric you need to track is the number of visitors visiting your website. To attract more visitors to your website, you have to craft those contents which rank on search engines. Also, you can acquire interlinks (links within your website) and backlinks (those links to your site posted on other well-known websites which have the same kind of audience as yours). You can run ad campaigns on Google Ads, LinkedIn, Facebook, Twitter platforms to attract traffic.
If your traffic is already established, you can check on measuring of return visitor metric. It is significant to have return visitors which reflects how well your content is engaging. You can also add videos, infographics, and more catchy product images for getting more visitors. Select good demographics to place a target in your ad campaigns. Hence, the number of visitors should be overall good, for the other metrics to have an equal value to gather traffic.
- Per Session Average Pageviews
To know how attractive your website is, you have to pay attention to the average page views per session metric that signifies how many pages precisely of your website a visitor has browsed to view the pages. For this, you must keep your Home Page, and Product Category Pages extremely engaging. For developing this kind of metric, one requires inserting compelling content and images on your website. The more pages a visitor views on your site, the more probability is there for your viewers and customers to take the quick action that you want.
- Session Duration
Session duration metrics can help you understand how much time a visitor stays active on your website. This is indeed a very good indicator of how well engaged your site is. The more clicks your website acquires, the higher goes this metric. Your website has to be interactive enough for the session duration metric to work. If the user remains inactive for 30-minutes or more, then Google Analytics will reflect that the session is closed. Also, make sure to avoid long blogs or lengthy videos on your site, as visitors may not click those web pages.
- Bounce Rate
This is one important metric you have to keep in mind. When a visitor visits your website finding your site from Google search engine, they look for information they can acquire from your site. In case they don’t come across any such, they quickly tend to close the site or click the back button, which reflects the bounce rate. The bounce rate shouldn’t be high as it affects the site’s SEO ranking and might stand low in the search results. Thus, it will affect traffic dropping too.
Therefore, in order to manage the bounce rates to be less or stable, you have to check Google Analytics of your site and find out which are those pages that are having high bounce rates. For improving this metric, you need to increase the content on your site in the products/services segment on your site that attracts more visitors towards it.
- Average Time on the Page
This metric signifies the actual engagement happening with a visitor’s average time spent on a page; how much time the individual is spending on a particular page of your website. If you are making people learn and know about your products, you will surely want people to spend more amount of time looking for them on product pages than on your landing pages. So, the average time on the web page will allow you to know which kinds of pages visitors are mostly spending time on. When your web pages have a good amount of content, images, or videos, visitors tend to see them, remaining on that page for more time.
- Top Traffic Source
Wherever people are over the internet which pulls them towards your website is reflected upon as a traffic source. For example, if you have an active LinkedIn page where you do the promotions of your website’s products or services or your official YouTube channel where you design how-to videos, those are reflected as traffic sources. Hence, the top traffic source is a vital metric to focus on. Knowing the traffic source connected with the session time data on your website will acquire you useful insight.
By noting the average session time per traffic source, will find out that whether the social media visitors love engaging on your site or your email subscribers. With the use of such information, you can act productively upon the data provides in your Google Analytics.
- Interactions per Visit
The interactions per visit metric is another interesting metric that you should monitor. It shows you exactly how visitors are moving across your website, again, giving you an in-depth look at which parts of your website are engaging and which are not. This metric also allows you to view the accurate link, button, or any other interactive features a visitor has clicked and what action they have taken [liked, bought, commented, subscribed, etc]. These data can be helpful while planning your marketing strategies for enhancing subscriptions, sales, or increasing engagement.
- Device Source
Another metric is device source that you can utilize as a response while making your site appealing. This can be utilized to look for the top device types [PC, smartphone, or tablet] which the people use to access your site. You can also find out the top browsers [Chrome, Firefox, Safari], and top operating systems [Windows, Android, iOS]. Thus, you can uniquely optimize your site for the kinds of devices accessed. You should also make changes in the content and design that will help the website look remarkable on those often-used devices for accessing pages. While crafting ad campaigns, the devise source data can approach handy.
Final Notions
The technique behind applying these metrics is to find out which are the metrics can assist you to have absolute to whether your site is meeting the requirements of your business. Therefore, put your focus on producing understandings from those metrics you measure which can be converted to knowledgeable action for boosting the user experience on your website, instead of constantly being obsessed with improving the numbers in your Google Analytics dashboard.
Overall, many of these metric measures can be effortlessly improved by using three useful tactics – having a cohesive, spontaneous design; optimizing technical SEO features; and content relevancy, which will surely keep your users engaged on your website. Which are the metrics that you are following on your websites? Let us know through the comments!
Sanghamitra Roychoudhary
Latest posts by Sanghamitra Roychoudhary (see all)
- Top Impacts of IoT on Businesses - July 21, 2023
- Impact of Cryptocurrency on the Indian Economy - June 20, 2023
- Best CI/CD Practices for a Productive DevOps Journey - June 7, 2023
