Today, brands constantly need a steady flow of great content that resonates with their target audience. But, trying to churn out content at a fast pace makes it difficult to sustain quality. This is where most brands stumble.
Creating high-quality content is difficult and it’s easy for a simple mistake to snowball into a branding disaster. We’re listing down the 7 biggest mistakes in content creation that you need to avoid at all costs –
1. Not Understanding Your Target Audience
Before you begin writing, take a moment to comprehend who the audience of your content will be. Knowing your audience does not necessarily mean finding their credentials, but it is important to have a broad idea of the target audience. Knowing your audience not only gives you a chance to create content that serves the right purpose, but it helps you gather the right inputs to create a piece that your audience can connect with.
2. Not Optimizing for SEO
Although your focus should always remain on your target audience, never forget to optimize your content for search engines. Content optimization, search engine optimization, or SEO means thinking about how search engines will view your content.
- Here’s how it’s done –
For content headings and sub-titles use terms that people are likely to search
- Create an interesting Meta description that prompts readers to click on the link.
- Use a content optimization tool to ensure that any media you use on your webpage loads quickly.
3. Creating Content That is Irrelevant to Content Strategy
Always ensure that any content you dish out is aligned with your content strategy. Map out a content strategy at the beginning of the year. For improving the effectiveness of your content, ensure that your audience receives the right information at the right time. When exploring the idea for creating content, think who it’s for, what is the solution
you’re offering, and the action you’re prompting them to take after engaging with your content.
4. Creating Poorly Researched Content
Well-researched writing gives your content the power of relevancy. To write content that is useful for your target audience, spend time on thorough research. Due diligence can give you the latest data to work with, which can help you create relevant content. Find out what data is available, what are the gaps in information and look for an
opportunity to offer a fresh perspective.
5. Forgetting to Proof-read Your Work
Creating flawless content gives you credibility as a writer. While proof-reading their work after completing an article is a religious ritual for most writers, you’d be surprised to know how many people happily overlook this important step. Read your content out loud to ensure that it expresses your thoughts to perfection. Take the support of apps such as Grammarly or Hemmingway for spell checking and grammar checking.
6. Creating Content Without Continuity
Continuity in your content helps your audience understand your brand and the solutions it offers in a better way. Content generation on randomly chosen topics now and then is likely to confuse your audience. The trick is to prepare a well-thought-out content creation schedule. This will help you maintain a steady theme across all the content you publish in a year and will enable you to provide fresh, valuable content to your audience regularly.
7. Omitting the Call-to-Action
Providing relevant, high-quality content is an inbound marketing strategy. However, including a call-to-action or a CTA in your content is crucial to fulfilling your content’s lead generation or revenue generation objectives. It is common to include a CTA at the end of your video or blog, such as asking your audience to like or subscribe. However, it is also a great idea to include a quick CTA wherever relevant in your text. For example, “Content Optimization is key to creating good content. Check out our content optimization tool here.”
The ability to create great content is not gained overnight. Give yourself time to learn from your mistakes. Make a content creation strategy for your business and avoid these seven mistakes, to create high-quality, relevant content that makes your brand connect with your audience.
Sofia David is a digital content marketer at Contenteum where she heads and executes content creation strategies. Contenteum is a holistic platform that helps SEO agencies and content teams in planning, researching, creating, optimizing, and publishing content to help with rankings.
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