Best Practices To Use Landing Pages To Earn More Revenue




Online marketing is much in trend across many numbers of platforms and strategies which help the business to increase their revenue. But a certain tactic is available that isn’t utilized by many marketers.

Well, they are landing pages added on your web page as separate pages. They are simple to use and viewers on clicking the landing page links can move to a different page.

Landing pages can connect to your website’s other pages. You can also include other authors’ website links on your web page as a landing page. You can produce more sales and gain more revenue, depending on how you create, check and balance your landing pages considering your marketing strategies.

A landing page is a dedicated page of your site that has the potential to attract many customers. Let us guide you about the best practices to use landing pages rights to earn more income.

1# A good way of targeting audience

 Landing pages offer you an increased ability to target your loyal audiences. For example, with two different demographics, you tend to use two distinct marketing strategies to target them.

In one segment, you target single youths on social media platforms, and in the second segment, target the parents of youths via paid advertising. When both the segments direct towards the same site, the landing pages added there provide you the aptness to segment your viewers on the basis of their demographic framework which is a plus point.

2# Excellent analytics

When you use landing pages, you get excellent data from your spectators. Whether you are inserting one landing page or many, audiences have the tendency to click on them as they are also mentioned in bold. So the analytics turns out better.

Landing pages increase analytics (Instapage)

3# Crisp headlines and copy

The landing page headlines have to be killer, persuasive and electrifying. The headline has to be so strong that would push your users to click on it. Both your headline and body copy should be crisp.

Bullet points have to be added to your copy to describe the important points. A landing page link can make your users know more about your current topic’s content. So your landing page has to be kept short as your aim is to get a conversion.

4# Fascinating design

The layout of a landing page should look appealing to the users. The layout format should feature your logo, catchy headlines, and creative body copy. Your landing page has to be completely different than other pages with your perfect customization.

5# Search optimization

Landing pages are optimized for search which is one of its biggest benefits. Although they may not appear on your main navigation page or reach the users on your website, still the landing pages have URLs, titles, body descriptions as well as on-page contents which are used by any other page to rank for Google search.

You will also need to add back-links, niche keywords, and offsite optimization if you are keen to rank your landing page higher.

6# Call-to-action

An important call-to-action should be on your landing page. Your call-to-action goes down to three things – a button, a link, or an opt-in form. You should make the CTA distinguished along with a persuasive phrase, contrasting coloration, and slight explanatory text.

Call-to-action has to be the last verge your users have to meet before bypassing revenue towards your business.

Persuasive Call-to-action (UserTesting)

7# Simple, accessible functionality

Your landing page’s functionality is very significant. Your landing page needs to be very easy to use with approachable functionality; otherwise, they may not opt to click on its URL also.

You can install a few easy methods to boost your functionality: improve the loading time, don’t force a scroll, simplify your steps, and cut down your required fields.

8# Establish trust by repetition

You need to build strong trust by way of repetition on your landing page. When you make earning, your visitors notice in the ‘zero moments of truth’; make sure that you never lose their attention.

Consistency is important to check on your landing page. You are thus recommended to repeat on that page what made them click on the first look.

9# High-quality imagery

You can boost your landing page by selecting high-quality images. The images or videos added to your page have to be a ‘wow’ factor for the readers. To know what executes well, you should run a few A/B tests. The images have to be exceptional for attracting more audiences to your landing page.

Create high-quality landing pages
Create high-quality landing pages (unbounce)

10# An offer they can’t resist

You can offer an interesting offer which they can’t resist themselves from accepting. Your offer should give the viewers a clear-cut solution to their related problems. Hence, offer an appealing easy-to-understand package which they would want, instead of need.

11# Finish with landing page footer

You should give a finishing touch of your landing page in your footer. Make use of the footer to show them the various ways to grow contact with you. Your footer should include your mobile number (personal and official) and your address.





Thus, add these vital aspects to your landing pages which would make you gather more traffic and earn a higher income. Make sure to craft several landing pages on your web page that indulges your targeted audiences. Share your views to make us know how much you gained by inserting landing pages!

Sanghamitra Roychoudhary

She is a professional Technical Writer, Content Marketing Specialist, Content Editor. Author of IT Techno Solutions. She's a learner for lifetime; and explores WordPress, and shares new and fresh findings to develop her proficiency and also help her audience with the latest IT learnings.

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Sanghamitra Roychoudhary

She is a professional Technical Writer, Content Marketing Specialist, Content Editor. Author of IT Techno Solutions. She's a learner for lifetime; and explores WordPress, and shares new and fresh findings to develop her proficiency and also help her audience with the latest IT learnings.

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